Imagine your excitement planning the best celebration ever for your spouse on a big occasion. Everything is perfect and you have spent days and tons of money that you saved up for this event. You have been imagining the delight and joy on your partner's face. You looked forward to eternal gratitude, great sex, and your virtues being praised to all the family, friends and colleagues around. But your vision is destroyed when your spouse says thank you a few times and leaves it at that. Your disappointment that your partner is tired and doesn't want to keep celebrating is huge. You get angry that your partner is ungrateful and didn't show enough pleasure and for long enough to make your efforts and kind heart worthwhile. You start to show your resentment and your partner is at a loss as to why you are wanting more. The relationship gets tense, stressful and conflict is now the name of the game. And it's all because you had an unconscious rule about how your spouse should respond to your goodness.